For the LSO's rebranding, we adopted a dual approach, focusing on the LSO as the KKL's resident orchestra and the "Le Piano Synphonique" festival. The design emphasizes a unique, adaptable element that highlights the musicians' images, using the "L" as a colorful, dynamic frame for vibrant branding. The piano festival's branding features an emotive, tactile quality, designed to draw attention to key details in the imagery while maintaining cohesion with the overall brand through its bold, minimalist style.